Download PDF The Persuasive Wizard, by F. Lynwood Givens
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The Persuasive Wizard, by F. Lynwood Givens
Download PDF The Persuasive Wizard, by F. Lynwood Givens
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Dr. Givens teaches technologists in all phases of their careers how to turn technology acumen into a persuasive force for entrepreneurial funding, research and development dollars, business investments, or just a better-paying job.
Whether you are a degreed engineer or just a tinkerer, whether you plan to address the supervisor or the president, whether you expect to request a thousand dollars or one-hundred million, whether you are on the sending end or the receiving end, you need the secrets of The Persuasive Wizard: How Technical Experts Sell Their Ideas to Non-Technical Decision Makers.
The book starts with idea creation and ends with implementation. It answers questions as varied as how to originate technology concepts, where and how to start the strategy, when to challenge, when to back off, when and how to end a presentation, what to do in those awkward moments, what to emphasize, what to leave out, how to counter an adversary, how to avoid the stereotype, how to answer non-technical questions, what those questions might be, how to deal with other experts, and the entire gambit. With real-life examples, technology anecdotes, experienced validation, and precise “how-to” formulations, the author takes you through all the aspects of technology persuasion.
No other author brings together such a broad and deep triad of technology education and experience, business planning and development, and domestic and international high-level persuasion.
- Sales Rank: #1440781 in eBooks
- Published on: 2011-12-05
- Released on: 2011-12-05
- Format: Kindle eBook
About the Author
Dr. Lynwood Givens holds a Ph.D. in physics from the University of Texas. He spent the last thirty years managing think-tank organizations and integrating technology and business. Former Chief Technology Officer of Raytheon’s Intelligence and Information Systems Division, he has over forty technical publications and five patents. He was vice-president of Space Imaging that launched the world’s first commercial high-resolution imaging satellite, and general manager of a medical imaging company. He has made thousands of technology presentations to heads of governments, leaders of intelligence organizations, military officers, investment groups, company decision makers, CEOs, presidents, vice presidents, and all levels of management.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Everyone can benefit from reading this unique book!
By SheSaw
There are a lot of "self-help" and "how-to" books on the market, but this book is different. Written in a easy to understnad format with a little humor, this book tells you how you can succeed.
Whether you want to meet with your supervisor and ask for a raise or secure funding for your idea or invention from a room full of directors, the methods presented in this book will work for you.
0 of 0 people found the following review helpful.
A good book for both technical and business professional
By CMC
This book addresses a critical need in technical companies. Often the management is very knowledgeable about financial, marketing and similar items. The technical contributor is often very skilled in seeing technical needs and how to solve them. The language of the two sides is significantly different. Often each cannot understand the other. This may not be obvious to the outsider, but it is a major problem.
A business opportunity may be missed by the business professional. The technical person may not understand how to even explain the possibilities to their boss. This book aims to bridge this gap. Both the business and technical person can benefit. The book identifies the gap.
The author has a good experience with seeing both sides of the argument. If you work in a technical environment, you owe it to yourself and your career to give the book a second look.
0 of 0 people found the following review helpful.
Can Use In All Aspects Of Your LIfe, Professional and Personal
By Tim
This is a book you can use in your personal life as well as your professional. I could hear Dr. Givens' voice speaking his recommendations and advice for my particular circumstances while I was reading his book. His keen insight into what really motivates decision makers and how to touch and influence that aspect as a skill, is what is unique about his book. This is the book that really lets one "cross the chasm". So important, that I bought a copy for my niece who is starting out her professional life.
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