Minggu, 25 November 2012

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Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.

Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes:
* Changing corporate perspectives on the role of strategic marketing activity
* Changing social structures and the rise of social tribes
* The significance of the new consumer and how the new consumer needs to be managed
* New thinking on market segmentation
* Changing routes to market
* Developments in e-marketing
* Changing environmental structures and pressures

  • Published on: 2015-10-29
  • Original language: English
  • Number of items: 1
  • Dimensions: .0" h x .0" w x .0" l, 2.36 pounds
  • Binding: Hardcover
  • 576 pages

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Sabtu, 24 November 2012

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Street Photography: From Atget to Cartier-Bresson

  • Published on: 1900
  • Binding: Paperback

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Senin, 19 November 2012

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Zorro, Vol. 1: Trail of the Fox, by Matt Wagner, Isabel Allende

  • The Year One Origin of Zorro by Matt Wagner and Francesco Francavilla is now collected in a massive trade paperback! Inspired by all of the best Zorro has been (as well as the bestselling novel by Isabel Allende), Matt Wagner has crafted an exciting tale of adventure, revenge, and intrigue!

  • Sales Rank: #1256902 in Books
  • Published on: 2009-07-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .50" w x 6.50" l, 1.05 pounds
  • Binding: Paperback
  • 208 pages
Features
  • (W) Matt Wagner (A) Francesco Francavilla (C) Mike Mayhew, Matt Wagner [PX]
  • This softcover collection reprints issues 1-8 of the series along with a complete cover gallery featuring Matt Wagner, John Cassaday, Mike Mayhew and Ryan Sook!

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9 of 9 people found the following review helpful.
...still so cunning and free, still makes the sign of the "Z"...
By H. Bala
Before Batman and even before the Shadow ran around in dark spooky clothes, the Curse of Capistrano roamed Old California on his fiery black steed Toronado, upholding justice and tweaking the noses of the corrupt Alcalde and his brutal soldados. Having endured for nearly a century now, El Zorro has been brought to life in various mediums, my favorite reiteration being the 1940 film The Mark of Zorro (Special Edition) (Colorized / Black and White) with Tyrone Power. And I just have to throw in this interesting (I think) trivia: THE MARK OF ZORRO happens to be the picture young Bruce Wayne went to see with his parents on the night of their murders. Just a further illustration of Zorro's impact on the Dark Knight. But moving on...

I don't know how long they can keep it up, but I'm very glad that Dynamite Entertainment is publishing a comic book series each about the Lone Ranger and Zorro, two childhood icons of mine. Folks my age will recall that these two (and Tarzan) were featured in a Saturday cartoon series on CBS back in the '80s, although each starred in his own respective set of episodes. And, with the Eisner Award-nominated The Lone Ranger trade paperback garnering critical success, it makes sense that Zorro next gets a shot at his own comic book. And with Matt Wagner coming on board as writer and art director, things are promising.

ZORRO Vol. 1: YEAR ONE: TRAIL OF THE FOX collects the first eight issues and serves as the origin arc of Zorro. Matt Wagner doesn't reinvent the character as much as adapt elements not only from creator Johnston McCulley's THE CURSE OF CAPISTRANO (The Mark of Zorro (Townsend Library Edition)) but also from Isabel Allende's 2005 Zorro: A Novel (P.S.) (which is intended as a prequel to McCulley's 1919 novella). It's important to note that, in giving a nod to Allende's source material, Wagner presents us with a more fleshed-out Don Diego de la Vega.

Although raised as a noble gentleman, a "caballero," Diego is half-Spaniard and half-Native American. Even as his father steeped him into the hidalgo heritage, his mother taught him the ways of her people, the Tongva tribe. And, even as a child, Diego had observed the rampant cruelty taking place around him. So, unlike in the films, it doesn't take Diego's coming home from his studies abroad for him to take note of the injustices being inflicted on his people. For Diego de la Vega, in this reality, the resentment's been building for some time. Of the dual impersonations he takes on, the guise of the lethargic fop is actually the one deemed the more challenging.

Matt Wagner's main story arc revolves around Diego's youth and the things he learns and his sometimes harrowing experiences at home and then abroad. All this will mold him into the legendary figure he'll later become. And, along the way, we learn nifty things like why Diego chooses the sobriquet of El Zorro, the logic behind the cloak (not a cape) in his alter ego's costume, and who Diego patterned his dandy act after. With Diego is his constant companion and milk brother Bernardo, rendered mute by a tragic event. This story arc is narrated by Bernardo, and this works because his perspective is removed enough from the central character that it allows an aura of legend and myth to be fostered. And yet Bernardo, as Diego's best friend, is close enough that he lends insights into the underpinnings of the Zorro mythos.

These eight issues make up what is basically a flashback story. Interspersed occasionally are scenes which take place in the present, as Zorro begins to bedevil the oppressors. When you hear the increasingly frustratred Alcalde burst out with "Madre de Dios y todos los Santos! That bastard!" - that means that the fiendish El Zorro's been up to his tricks again. Although, on the action sequence meter, he doesn't really do that much. He just pops up here and there, being a smirky thorn in the side, slowly building up his rep and his legend. But, under Wagner's expert storytelling, it makes for an engrossing read.

In his essence, this version of Zorro stays true. Zorro still demonstrates a panache, an exuberance. He still relishes mocking the soldados and, especially, Sergeant Gonzales, his constant foil . Still a master swordsman, still carves that "Z" with his sword, still flourishes that bullwhip. But certain other things have been tweaked, in addition to Diego's origin. I think we've been conditioned by cinema to seeing Sergeant Gonzales (or Garcia) as this obese, dimwitted bumbler. But Wagner reverts the sergeant to his brutal nature, the way he was originally depicted in THE CURSE OF CAPISTRANO. And, like Alain Delon's take, there's no mustache on this El Zorro, Wagner intending our hero to exude a more youthful vibe. Also, Wagner has Zorro operating strictly during nighttime, else the black get-up wouldn't make sense and it'd be really stifling under the scorching Alta California sun.

Bonus stuff off this trade paperback includes: a cover gallery featuring artists Matt Wagner, John Cassaday, Mike Mayhew, and Ryan Sook; character designs and sketches by Matt Wagner; and a Matt Wagner interview. Speaking of art, Italian artist Francesco Francavilla's style won't make your eyes pop out, but it's serviceable enough and evokes the time and atmosphere of Old California. Matt Wagner provides cover artwork for the original issues, and these covers whetted my appetite enough that I wonder how he would've fared if he'd handled the interior pencils and inks, as well.

Okay, I'm about to get nitpicky. Living in Southern Cali, I've picked up a smattering of Spanish, so I couldn't help but notice that there was a fair amount of cussing in Spanish. To me, that's actually pretty cool and it lends a certain edgy realism to the story. But where Wagner loses a few points is in his incorrect usage of the Spanish language (ie: he drops in "Buenos noches" instead of "Buenas noches"; "La Águila" instead of "El Águila"). These little snafus are few and far between, and I'm not that familiar with Spanish, but I'm familiar enough that these gringo-isms did jar my immersion into the story. Of course, if you don't know Spanish, then it's not an issue.

Either way, Matt Wagner's ZORRO is recommended, for those who dig old-fashioned heroism, swashbuckling adventure, and a playful masked rogue putting it over the Man. Check this out, too, if you're curious about the parallels between Batman and Zorro. And, with Bruce Wayne having drawn so much inspiration from Don Diego, then I guess it's only proper that Zorro encroach into Batman's original comic book medium. But lest I give too much credit to Zorro's "been there, done that first" pedigree, Diego de la Vega's own foppish act was first done by the Scarlet Pimpernel. That, of course, doesn't change the fact that you should give Zorro a chance. And, while you're at it, THE LONE RANGER, as well.

4 of 4 people found the following review helpful.
A Wonderful Addition to the Zorro Mythos, even with typos
By Jesse J. Acosta
I just finished reading this first trade of Zorro. I have to say it reads much better in one book, than issue to issue. There is a lot of back story in this first trade to get through, so it takes a while for things to really move. But when they do movie, its well worth it!
I'm a huge fan of Zorro, owning just about anything I can get my hands on. This story draws from movies like Mask of Zorro, to the books of Johnston McCulley and Isabel Allende; making a coherent addition. I really enjoy where this book is leading us, Zorro definitely is my gem of my comic pull-box at my local shop.

I do have a few gripes though. For starters, there are some Spanish errors. Its Buenas noches, not Buenos noches. Cabrónes, not Cabróns. Matt Wagner also seems to lay it on thick with the Spanish swearing, I felt like he picked up a Spanish slang book and just overloaded the dialogue at times. At one point pinche is used by a Spanish soldier, and I don't think the Spanish use it; its Mexican slang. My recommendation would be to have someone who speaks Spanish edit this before it gets a print in future issues.

If you are new to Zorro, this easily brings you into the fold. If you are a long time fan, particularly a fan of Allende's novel, you will also be at home. Enjoy!

3 of 3 people found the following review helpful.
Tyrone Would be Proud
By Mark L. Mckenzie
I'm a huge fan of Tyrone Powers take on the Fox. I have been reading the monthly Dynamite comic that Mr Wagner does. It is INCREDIBLE !!! As with the Lone Ranger Dynamite has brought back a fan fave and keeps enough of the past yet makes it part of the present.As I write this we are up to issue 12. The First 7 issues are a wonderfully well thought out tribute to the origin of the Masked avenger.The writing is top notch. The art is top notch.If I was told I had to stop reading all comics but one. Zorro would be the book I'd stay with, it's superb. Check It out ;)

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Kamis, 08 November 2012

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Essentials of Pathophysiology: Concepts of Altered Health States, by Carol Porth RN  MSN  PhD

Designed to present students with essential concepts of disease processes and altered health states, this third edition text is ideal for both discrete and integrated pathophysiology courses. The third edition continues to build on the extremely successful art program and the 'Understanding' feature and has an even more robust electronic support ancillary program to make both faculty and student learning easier and more successful.

Features include:

-Illustrations help to build mental images of the content that is being presented
-Key Concept Boxes
-Materials for Review include review exercises that help integrate and synthesize text materials
-Summary Boxes
-Tables & Charts that present complex information in a memorable and easy to grasp layout
-Understanding Physiologic Process feature focuses on the physiologic processes and phenomena, presenting them in sequential chunks for easier learning

 

  • Sales Rank: #20721 in Books
  • Brand: Brand: Lippincott Williams Wilkins
  • Published on: 2010-10-15
  • Format: Bookmark Calendar
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.50" h x 8.30" w x 10.90" l, 5.80 pounds
  • Binding: Paperback
  • 1280 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

18 of 18 people found the following review helpful.
Good book
By Dillionjs
This book encompasses a very in-depth and comprehensive view of pathology and its related intricate physiology. The author went length providing readers with the most essential and updated information without overwhelming students with redundant, unnecessary details. The book arrived in mint condition, intact CD-room, and access code to online resources. Illustrations are decent, and all of these sources cited in bibliography in the end of each chapter are valid and reliable. This is an excellent book recommended for pre-med, pre-pharm, and nursing students to enhance the vast knowledge of disease process with sturdy foundation.

10 of 10 people found the following review helpful.
Comprehensive and thorough for the Advanced Nurse
By Vicki777
This text was absolutely comprehensive and completely thorough in every area of pathophysiology within the human body. This is a must for every nurse who is serious about understanding disease processes in the clinical setting, within the scope of nursing.

2 of 2 people found the following review helpful.
Grrrrreat!!
By Jessie
Obviously this isn't a book I would buy for some "light reading". It was a required text for my Pathophysiology class, and Amazon had it priced right!! Brand new, included CD and other materials, couldn't have asked for more!

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